2015 Kia Optima LX Black Cloth. We make the car buying process very simple by displaying the lowest price on the window. We price our vehicles more aggressively than anyone else in the area. For that reason, were proud to display it on every vehicles window. We believe there is more to buying a vehicle than worrying about the price. For that reason, Key Auto has simplified that process for our customers. When we price a vehicle, we take the following into consideration: 1) market conditions, 2) what the area dealers are selling them for, 3) Kelly Blue Book* retail. This way, when you leave a Key Auto Dealership, youre confident youve received the absolute best deal.